7 Tips to help you uncover a reachable niche
In order to stand out in the crowd, it’s better to be a big fish in a small pond, so you must first find a small enough market to reach. Picking a reachable niche is the most important thing you can before you begin writing & researching your book.
I can tell you first hand, the key to selling books, in addition to having good content, is visibility. Uncovering a reachable niche can go a long way in boosting your visibility.
Here are some tips to find your niche:
1. Think about your own experiences first. What groups are you most familiar with, if you did a search for a topic on meetup.com, what would it be? What is something nobody knows about you? What is something you’ve always been drawn to? Those things we did when we were 10 years old till about 25 years old likely point to some of our true passions in life. What do you like to do when you aren’t getting paid to do it? If you won the lottery tomorrow, what would you likely spend your time doing?
2. Is it something others are searching for? Use tools like Google Insights to find out.
3. Are there already tons of books on the topic same on Amazon? If there are less than a few hundred titles on the topic – then go for it! You can realistically rank towards the top utilizing some of the techniques we’ve learned.
4. Visit the library or your local bookstore. Browse the sections and spend time in the magazine isle. You see some things that will trigger an idea that you can evolve into your own niche.
5. Brainstorm yourself, and with others. It’s a magical process when others give their perspectives. Be open to others suggestions, as they are indeed a microcosm of your the audience you will be exposed to.
6. Take a close look at advertisements. Grab some free publications, magazines, and newspapers. Take a look at who others are marketing to. There’s a high likelihood that if someone is marketing to a specific audience, then there is already demand.
7. Test the niche for a few weeks. A well defined niche can be described in one sentence. Having your niche described well will not only help you keep your content focused and relevant, but also rank you high in Google.
I learned this through first hand experience, the hard way, as my book 50 Entrepreneurs is a subject space that is already highly saturated (with over 12,000 titles listed on amazon for the search term entrepreneur.) It’s a big ocean, and a small fish like us will always have a hard time getting noticed. I have since learned I would have been better off if I had refined the topic of entrepreneurship a level or two deeper.